With Jin featured on the display panels and promotional materials, the gondola quickly captured the attention of both Korean food enthusiasts and K-pop fans. The combination of vibrant product presentation and the recognizable image of the global K-pop star helped generate curiosity and encouraged shoppers to stop by and check out the products.
During the one-month promotion, customers were able to discover the quality and versatility of Dongwon Jin Tuna, a well-known Korean canned tuna recognized for its premium ingredients and rich flavor. Many shoppers learned how the product could easily be used in a variety of meals, including sandwiches, salads, rice bowls, and quick everyday dishes.
The five-gondola exclusive display successfully increased product visibility and generated strong interest among Landers shoppers during January. By combining the trusted quality of Dongwon Jin Tuna with the global popularity of Jin of BTS, the promotion created a memorable shopping experience and introduced more customers to one of Korea’s well-loved tuna brands.