Exclusive Launch at Landers
The new Dongwon tuna item is exclusively available at selected Landers Superstore branches, giving members early access to the latest addition to the brand’s product lineup. Through this in-store sampling activity, shoppers can taste the product firsthand before purchasing and learn more about how it can easily be incorporated into their daily cooking.
The 15 participating Landers stores provide an ideal platform to introduce the product to a wide audience of shoppers who enjoy discovering international food selections and premium grocery items..
Bringing Korean Food Closer to Filipino Consumers
This exclusive sampling initiative highlights Dongwon’s continued effort to expand its presence in the Philippines and introduce more Filipino consumers to authentic Korean food products. By partnering with Landers Superstore, the brand aims to bring premium Korean pantry staples closer to local shoppers.
Customers are invited to visit participating Landers branches and experience the taste of Dongwon tuna during the in-store sampling activity while discovering a new favorite for their kitchen.