Binggrae Melona Shined at the Landers Ice Cream Festival
The much-anticipated Landers Ice Cream Festival took place from April 2 to May 4, 2025, across 15 Landers stores nationwide, turning the summer shopping season into a celebration of frozen treats. The festival brought together a wide selection of both local and international ice cream brands, and among the highlights was none other than the iconic Binggrae Melona Ice Cream.
To make the celebration even more memorable, Binggrae Melona Ice Cream joined the opening festivities, giving shoppers a refreshing taste of Korea’s most beloved ice cream bar. Visitors had the chance to enjoy Melona’s signature melon flavor, as well as fruity favorites like banana and strawberry perfectly suited to the hot summer season.
Throughout the festival, visitors enjoyed special promotions, exclusive bundles, and tasting opportunities at participating Landers stores. With summer approaching, the timing was perfect for indulging in Melona’s refreshing flavors while experiencing Landers’ exciting festival atmosphere.
The Ice Cream Festival created a festive atmosphere in every participating Landers store, drawing in thousands of members and families eager to cool down with their favorite frozen treats. For Binggrae, the event was a strong opportunity to connect with Filipino consumers, showcase the variety of its product lineup, and highlight its reputation as a global ice cream leader.
By the time the festival wrapped up on May 4, 2025, Binggrae Melona and Samanco had become two of the standout products of the celebration. With their refreshing flavors and unique experiences, they proved once again why Binggrae continues to be a trusted and beloved name in ice cream both in Korea and around the world.