From August 6 to August 29, 2025, Fair Ground Inc. partnered with Alfamart Philippines to celebrate the Back-to-School season with a refreshing treat — a free sampling of Binggrae Flavored Milk at 20 selected Alfamart stores across Luzon.
The activity reached shoppers in Pampanga, Manila, Taguig, Laguna, Bulacan, Caloocan, Las Piñas, Parañaque, and Cavite, with 20 Alfamart branches joining the fun.
ALFAMART LA VILLAGE CM RECTO SAMPALOC
ALFAMART 3TORRE MANILA
ALFAMART PERPETUAL VILLAGE TANYAG TAGUIG
ALFAMART LOWER BICUTAN TAGUIG
ALFAMART M.L. QUEZON ST WAWA TAGUIG
ALFAMART BRGY MAAHAS LOS BANOS LAGUNA
ALFAMART RUPEE LANE VILLANUEVA PARANAQUE
ALFAMART ET BUILDING 6 PULANG LUPA
ALFAMART ARIA ROAD LAS PINAS
ALFAMART ISHRM ANNEX BACOOR
The event gave students, parents, and everyday shoppers a chance to recharge during the busy back-to-school rush. Known for its creamy texture and popular flavors like Banana, Strawberry Coffee, and Melon, Binggrae Milk was the perfect drink to enjoy while preparing for a new school year.
The sampling was held every Wednesday to Friday during the campaign period. Friendly promoters welcomed shoppers at Alfamart stores, offering free tastes of Binggrae Milk to children, parents, and students alike. For many, it was their first-time trying Korea’s most beloved milk — and it quickly became a new favorite.
ALFAMART POBLACION CALUMPIT BULACAN
ALFAMART DAEZ BUILDING CAMARIN CALOOCAN
ALFAMART
DEPARO CALOOCAN
ALFAMART PARADA STA MARIA BULACAN
ALFAMART BRIXTONVILLE SUBD CALOOCAN
ALFAMART BECURAN STA RITA PAMPANGA
ALFAMART BRGY MANGA CACUTUD ARAYAT
ALFAMART PARALAYA ARAYAT PAMPANGA
ALFAMART STA CRUZ POB SAN LUIS PAMPANGA
ALFAMART DOLORES MAGALANG PAMPANGA
This event proved that Binggrae Milk is more than just a drink — it’s a school companion. Whether packed in a baon bag or enjoyed at home after classes, it gave kids the energy and flavor they needed to take on a new school year.
Fair Ground Inc. is proud to have partnered with Alfamart Philippines for this successful Back-to-School campaign, sharing not only a taste of Korea but also a fun and refreshing way to start the school season right.
Stay tuned for upcoming events and highlights as we continue sharing the best of Korea with the Philippines!