COMMON / FAIR GROUND Successfully Participates as Official Event Partner in Philippines’ ‘Shopwise Bike Fest 2026’

COMMON / FAIR GROUND has successfully completed on-site operations and brand marketing at the 3rd Shopwise Bike Fest 2026. The large-scale cycling festival was held on May 17 at the Ayala Vermosa Sports Hub in Cavite, Philippines, where we participated as an official Event Partner.

Celebrating its third anniversary this year, the ‘Shopwise Bike Fest’ drew a passionate crowd of approximately 3,000 riders and spectators, expanding its reach with newly added courses tailored for families.

At this year’s event, COMMON / FAIR GROUND took full charge of the official agency and on-site operations for South Korea’s leading mineral water brand, ‘Jeju SamdaSoo’. In an outdoor sports market traditionally dominated by local beverage giants, we introduced SamdaSoo to Philippine riders, marking a significant first step in expanding the brand’s local presence and recognition.

Throughout the day, the SamdaSoo promotional booth designed by COMMON / FAIR GROUND saw a continuous stream of local visitors eager to participate in tasting sessions and QR code events. Cyclists returning from intense rides in the warm weather gave high praise to SamdaSoo’s clean, refreshing taste, noting its superior quality compared to existing local brands. Despite it being the first time tasting SamdaSoo for the vast majority of local consumers, many enthusiastically expressed their intent to purchase it once officially launched, confirming the brand’s strong potential in the local market.

The event proved to be a meaningful milestone, successfully promoting SamdaSoo to thousands of participants through thorough on-site layout design and systematic operations. The valuable feedback and consumer data secured on the ground will serve as crucial assets in breaking into local retail networks and shaping tailored marketing strategies for the Philippine market moving forward.

In addition to the successful showcase of Jeju SamdaSoo, COMMON / FAIR GROUND also presented a diverse lineup of high-quality Korean products from renowned brands Dongwon and Paldo during the event. This collective showcase allowed us to introduce a wider variety of Korean food and beverage options to local consumers, capturing great interest and further expanding the footprint of K-Food in the Philippine market.

Leveraging our distinctive planning capabilities and on-site operational expertise, COMMON / FAIR GROUND will continue to fulfill its role as a global marketing partner, ensuring our brands shine on the international stage. A warm congratulations and thank you to all our team members who worked tirelessly on-site to achieve these outstanding results.